LEXICAL SEMANTIC FEATURES OF SPECIFIC GENDER AFFILIATION IN THE LANGUAGE COMMUNITY
Keywords:
gender, sex, speech, advertisement, discourse.Abstract
This article is devoted to the study of gender identity in different types of texts. The following conclusions are made through in advertisement texts, which is a topical view of modern discourse, and the analysis of gender differences in the media: considering any person in the gender point of view seems to hinder a woman’s success in public life: researchers are more interested in women who has achieved more or less success, because they are doing what men have been doing so far. The notion of “gender” is not the same as sex, it is more related to a social role rather than a physiological belonging to a particular biological sex. In addition, biological sex partly determines the lexical and linguistic features of human speech.
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