METHODS FOR DETERMINING TARGET CONSUMER GROUPS OF LIBRARY PRODUCTS AND SERVICES
Keywords:
Differentiation library, technology, strategyAbstract
The article presents the research topic of our work, which is based on the fact that today in library and information activities, depending on the type of final product offered to the user, i.e. service, product, two approaches are used. In the first case, the library offers the same types of services/products to all categories of consumers and is based on a systematized set of person-oriented approaches and principles in its implementation. Also, ways of using modern technologies in conjunction with traditional methods are shown.
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