PERSONALIZING GUEST EXPERIENCE AND IMPROVING MANAGEMENT EFFICIENCY THROUGH AI AND DIGITAL TECHNOLOGIES

Authors

  • Mukharram Mukhamedova Tashkent College of Tourism and Hotel Management Special Subject Instructor Author

Keywords:

artificial intelligence, digital technologies, guest experience

Abstract

This article examines the role of artificial intelligence and digital technologies in personalizing guest experience and improving management efficiency in the hotel industry. The study highlights data-driven decision-making, customer behavior prediction, and service customization. Findings confirm that AI-driven solutions enhance operational efficiency and guest satisfaction.

References

1. Davenport, T. (2020). Artificial Intelligence in Business.

2. Buhalis, D. (2019). Technology in Tourism and Hospitality.

3. UNWTO. (2023). Digital Transformation in Tourism.

economics

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Published

2026-04-22

Issue

Vol. 1 No. 1 (2026): JOURNAL OF ECONOMICS AND BUSINESS MANAGEMENT

Section

Articles