THE IMPACT OF SUSTAINABILITY AND GREEN PRACTICES ON BUSINESS EFFICIENCY IN HOTEL MANAGEMENT
Keywords:
sustainability, green practices, hotel managementAbstract
This article analyzes the impact of sustainability and green practices on business efficiency in hotel management. The study examines environmental responsibility, efficient resource use, energy-saving technologies, and their influence on financial performance and competitiveness. The research is based on theoretical analysis and a systematic approach. The findings demonstrate that green practices enhance long-term financial sustainability and customer loyalty in the hotel industry.
References
1. Porter, M. E., & Kramer, M. R. (2011). Creating shared value. Harvard Business Review.
2. UNWTO. (2022). Sustainable Tourism Development.
3. Bohdanowicz, P. (2006). Environmental awareness and initiatives in the hotel industry.
Published
2026-05-30
Issue
Section
Articles