ECONOMIC ASPECTS OF SOCIAL MEDIA BLOGGING

Abstract

This scientific article analyzes the economic aspects of social media blogging and its role in the digital economy. It examines bloggers’ sources of income, monetization mechanisms, interaction with the advertising market, and the specifics of influencer marketing. The study also explores the impact of blogging on small business development and personal branding, as well as issues of competition and economic efficiency in market conditions. The findings indicate that blogging is becoming an important participant in modern economic relations.