NEED AND IMPORTANCE OF PRICE POLICY IN MARKETING SYSTEM
Keywords:
price policy, general types, ways of making price policy.Abstract
One of the most important decisions a company makes when introducing a product is pricing. Companies rely on different pricing policies to meet their business needs and provide good value to consumers. If a business owner is interested in learning how to choose an acceptable but profitable price point for the goods or services produced by his business, he can learn what influences the choice of pricing policy. In this article, we'll look at the types of pricing policies, the considerations and objectives that influence which one a business should use, and the steps a business owner can take to create their own pricing policy.
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