INTERTEXTUAL AND MULTIMODAL PRAGMATIC FEATURES OF ENGLISH AND UZBEK ONLINE NEWSPAPER HEADLINES: A COMPARATIVE ANALYSIS
Keywords:
intertextuality, multimodality, online headlinesAbstract
This study examines the intertextual and multimodal pragmatic features of English and Uzbek online newspaper headlines, highlighting how cultural norms, cognitive framing, and visual cues influence audience perception. A corpus of 240 headlines (120 English, 120 Uzbek) published between 2024–2026 was analyzed using critical discourse analysis, intertextual mapping, and multimodal analysis. Findings show that English headlines employ intertextual references to previous events and pop culture, amplified through visual cues such as typographic emphasis and color coding, which enhance engagement and emotional impact. Uzbek headlines prioritize institutional authority and culturally resonant historical references, often avoiding dramatization and visual exaggeration. The study provides implications for cross-cultural media communication, translation studies, and the cognitive processing of news headlines.
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