"THE INTERCONNECTION OF INNOVATIVE AND GREEN ECONOMY PRINCIPLES IN THE DEVELOPMENT OF REGIONAL RELIGIOUS TOURISM: THE CASE OF QASHQADARYO REGION"

Abstract

This article examines the interrelation and effectiveness of innovative and green economy principles in the development of regional pilgrimage tourism. The study focuses on the modernization of tourism infrastructure, the introduction of digital technologies, environmental sustainability, and the efficient use of natural resources. It also evaluates the contribution of innovation-driven and environmentally oriented approaches to regional economic growth, employment expansion, and the preservation of cultural and spiritual heritage. The research findings are relevant for improving regional tourism policies and designing sustainable development strategies.